Our Story

The story of our who, what and why,

A moment of boredom led Brooke Dowdy to play around with a webpage and create an online boutique e-commerce store without any intention of launching it. In just a few days, Brooke realized her online store was almost ready to launch - and she was shocked at how far she'd come and how easy it was to design on the platform she used for her store. "Well, that was easy," Brooke exclaimed as she pushed the ''Go Live'' button. "I guess I should have been a web designer all along!"

Brooke already had access to products and wholesale accounts from her previous company Twisted Sisters. Brooke owned and operated an embroidery and engraving business in 2009. She built that store by creating a catalog with all her products and inventing a hosting incentive where customers receive free products based on the total sales they get by hosting in-home parties. By having the catalog and wholesale accounts from her previous business, Brooke was able to start her new business with a strong customer base and suppliers already in place. This gave her a huge leg up and allowed her to focus on the new venture quickly.

The Who is 'Baylee' in the business name is her youngest daughter, who still lives at home, but she is not her only daughter. Brooke's oldest daughter, Macy, also played a part in building the business and is responsible for the boutique's marketing. She holds a marketing degree. You ask why Macy's name is not part of the boutiques. Well, Macy asked her mom the same thing. Brooke replied, "Because Baylee was easier to spell!" in all honesty, Brooke had no intention of the store becoming something. She claims she was playing around. She tried to have the boutique name changed, however, it was estimated to cost a lot more money. She would have to start from scratch if she changed the boutique name. BUT Brooke is considering opening a sister company in a different niche. She won't say what the niche is just yet and says it's top-secret info but she would like everyone to stay tuned and look for an upcoming collection with a complete product line dedicated to Macy's.

 Baylee & Brooke's Boutique is the premiere choice for fashion-forward, trendy apparel.  We offer a wide array of styles from casual wear to formal dresses and accessories, all at affordable prices. Our designers include Davi and Dani, POL, Kancan, Flying Monkey, HYFYV, Judy Blue and many more. Baylee & Brooke’s Boutique also offers a personalized shopping experience with one-to-one attention to our customers. Our knowledgeable staff is dedicated to helping customers find the right  outfit for any occasion. We take pride in helping our customers look and feel their finest by finding the right styles to match their individual needs. We also offer exclusive discounts EVERY WEEK and fast shipping.This is to make sure that our customers can get the clothes they want quickly and at prices that won't break the bank. Subscribe below for our emails and get exclusive coupons every week.